The 3 Biggest Myths About Running a Successful Video Production Company:

1. You have to work for as many clients as possible because more clients will result in more sales.

NOT TRUE: I make 80% of my yearly income from 4 main clients. You should just learn how to make more money with fewer clients versus always having to be on the hunt for fresh blood! It’s smart to keep attracting new clients over time but the quickest way to six-figures is to focus your main efforts on the golden geese.
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2. You need a fancy production studio, employees and high-end cameras to draw big budget clients.


NOT TRUE: Although I had all of the above earlier in my career, I’ve made a lot more money (with less stress) when I worked out of my home with no employees or a small office with one employee. Once you learn how to properly market and sell your video production services, you won’t need much more than a basic camera package and laptop to make a six-figure income.
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3. In order to handle more video projects at the same time, you have to hire and manage full-time employees.


ABSOLUTELY NOT TRUE: I’ve run your company with three different types of business models. The first was by yourself with no help from employees or freelancers, the second was with 7 full-time employees and the third was with yourself, one full-time employee and a handful of freelancers. The third model is how I run your business now and that could be successfully complete the same or more projects as the staff of 7 did and our profit margins are sky high!
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Wouldn’t you agree that it’s crazy to think you’ll get different results if you keep doing the same thing over and over again? 


Maybe it’s time to try something different…